The role of design in strategic planning to help brand management
João Carlos Riccó Plácido da Silva, Luis Carlos Paschoarelli, Valeria Ramos Friso, José Carlos Plácido Silva
| Year of publication: |
2020
|
|---|---|
| Authors: | Silva, João Carlos Riccó Plácido da ; Paschoarelli, Luis Carlos ; Friso, Valeria Ramos ; Silva, José Carlos Plácido |
| Published in: |
Handbook of research on driving industrial competitiveness with innovative design principles. - Hershey, PA : IGI Global, Business Science Reference, ISBN 978-1-7998-3628-5. - 2020, p. 107-114
|
| Subject: | Markenführung | Brand management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-3628-5.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012263756