The role of digital service encounters on customers' perceptions of companies
Year of publication: |
2010
|
---|---|
Authors: | Heinonen, Kristina |
Published in: |
E-commerce trends for organizational advancement : new applications and methods. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-964-9. - 2010, p. 88-97
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Finnland | Finland |
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