The role of ethnicity in domestic intercultural service encounters
Year of publication: |
June 2016
|
---|---|
Authors: | Hamid Rizal ; Jeng, Don Jyh-Fu ; Chang, Hsin Hsin |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 10.2016, 2, p. 263-282
|
Subject: | Domestic interculturality | Service encounter | Ethnicity | Critical incident technique | Malaysia | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour | Interkulturelle Kompetenz | Cross-cultural competence | Kulturelle Identität | Cultural identity | Interkulturelle Beziehungen | Cross-cultural relations | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing |
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