Conceptualising consumers’ word-of-mouth behaviour intention : evidence from a university education services in Malaysia
Year of publication: |
2013
|
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Authors: | Chang, Hsin Hsin ; Jeng, Don Jyh-Fu ; Mohamad Rizal Abdul Hamid |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 7.2013, 1, p. 17-35
|
Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Hochschule | Higher education institution | Malaysia |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s11628-012-0142-1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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