The role of gamification in customer citizenship behavior on China's microfinance platforms
Aiping Liu, Elena Urquía-Grande, Pilar López-Sánchez, Ángel Rodríguez-López
| Year of publication: |
2024
|
|---|---|
| Authors: | Liu, Aiping ; Urquía-Grande, Elena ; López-Sánchez, Pilar ; Rodríguez-López, Ángel |
| Published in: |
Finance research letters. - New York : Elsevier Science, ISSN 1544-6123, ZDB-ID 2145766-9. - Vol. 63.2024, Art.-No. 105359, p. 1-8
|
| Subject: | Customer citizenship behavior | Customer value | Gamification | Microfinance | Mikrofinanzierung | Beziehungsmarketing | Relationship marketing | China | Konsumentenverhalten | Consumer behaviour | Kundenwert | Arbeitsverhalten | Work behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.frl.2024.105359 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531490