The role of Geodemographics in segmenting and targeting consumer markets : a delphi study
Year of publication: |
2007
|
---|---|
Authors: | Mitchell, Vincent-Wayne ; MacGoldrick, Peter J. |
Published in: |
Fundamentals of marketing research ; Vol. 1. - Los Angeles, Calif. [u.a.] : SAGE. - 2007, p. 402-420
|
Subject: | Wirtschaftsgeographie | Economic geography | Demographie | Demography | Marktsegmentierung | Market segmentation | Marketingtheorie | Marketing theory | Großbritannien | United Kingdom |
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