The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing
Year of publication: |
2020
|
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Authors: | Choi, Jungsil |
Other Persons: | Madhavaram, Sreedhar (contributor) ; Park, Hyun Young (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Hedonischer Preisindex | Hedonic price index | Konsumentenverhalten | Consumer behaviour | Motivation |
Extent: | 1 Online-Ressource (46 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Choi, Jungsil, Sreedhar R. Madhavaram, and Hyun Young Park. "The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing." Journal of Retailing 96.2 (2020): 251-265 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 3, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3629082 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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