Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement
Year of publication: |
2016
|
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Authors: | Parker, Christopher J. ; Wang, Huchen |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 20.2016, 4, p. 487-506
|
Subject: | Motivation | Fashion retailing | Consumer behaviour | Hedonic | E-commerce | Utilitarian | Konsumentenverhalten | Mode | Fashion | Textilhandel | Textile distribution | Utilitarismus | Utilitarianism | Online-Handel | Online retailing | Mobile Business | Mobile business | Hedonischer Preisindex | Hedonic price index | Electronic Commerce |
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