The role of human capital, psychological capital, social capital and leadership capital in building an athlete's global brand image
Year of publication: |
2018
|
---|---|
Authors: | Yuliani Suseno ; Gengatharen, Denise |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 18.2018, 6, p. 515-534
|
Subject: | athlete | global brand image | human capital | psychological capital | social capital | leadership capital | sports marketing | Sozialkapital | Social capital | Humankapital | Human capital | Sportmarketing | Sports marketing | Markenführung | Brand management | Markenimage | Brand image |
-
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko, (2014)
-
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo, (2022)
-
Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos, (2018)
- More ...
-
Yuliani Suseno, (2008)
-
Disruptive innovation and the creation of social capital in Indonesia's urban communities
Yuliani Suseno, (2018)
-
Developments in the jurisdictions of in-house legal advisors : researching the Australian experience
Pinnington, Ashly, (2008)
- More ...