The role of identity in digital consumer behavior : a conceptual model and research propositions based on gender
Natalia Rogova, Shashi Matta
| Year of publication: |
2023
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|---|---|
| Authors: | Rogova, Natalia ; Matta, Shashi |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 13.2023, 1/2, p. 55-70
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| Subject: | Digital consumer behavior | Gender identity | Gender role beliefs | Identity | Identity signaling | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Soziale Rolle | Social role |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-022-00237-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014327816