The role of indirect advertising in establishing social legitimacy : an analysis of tobacco sponsorship in China
Amy O'Connor and Mary Frances Casper
| Year of publication: |
2011
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|---|---|
| Authors: | O'Connor, Amy ; Casper, Mary Frances |
| Published in: |
Advertising in developing and emerging countries : the economic, political and social context. - Farnham : Gower, ISBN 978-0-566-09174-2. - 2011, p. 99-110
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| Subject: | Rauchen | Smoking | Tabakindustrie | Tobacco industry | Werbung | Advertising | Sponsoring | Sponsorship | Legitimität | Legitimacy | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009261982