The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes
Itzhak Gnizy
| Year of publication: |
2019
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|---|---|
| Authors: | Gnizy, Itzhak |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 105.2019, p. 214-226
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| Subject: | Dispersion | Dynamic capabilities | International marketing capabilities | Performance | Internationales Marketing | International marketing | Dynamische Kompetenzen | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view | Capability-Ansatz | Capability approach | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.08.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012128501