The role of loyalty discounts when consumers are uncertain of the value of repeat purchases
Year of publication: |
1992
|
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Authors: | Bulkley, George |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 10.1992, 1, p. 91-101
|
Subject: | Verkauf | Selling | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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