The role of marketing channels in consumers' promotional point redemption decisions
Year of publication: |
2021
|
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Authors: | Li, Chen ; Swaminathan, Srinivasan ; Kim, Junhee |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 125.2021, p. 314-323
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Subject: | Loyalty program | Marketing channel | Point redemption | Sales promotion | Vertriebsweg | Distribution channel | Verkaufsförderung | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Konsumentenverhalten | Consumer behaviour |
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