Collaborative communication between sales and logistics and its impact on business process effectiveness : a theoretical approach
Colin B. Gabler; Raj Agnihotri; Chris R. Moberg
| Year of publication: |
2014
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|---|---|
| Authors: | Gabler, Colin B. ; Agnihotri, Raj ; Moberg, Chris R. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 21.2014, 4, p. 242-253
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| Subject: | channels | collaborative communication | customer relationship | logistics | management | sales | supply chain management | Lieferkette | Supply chain | Logistik | Logistics | Beziehungsmarketing | Relationship marketing | Prozessmanagement | Business process management | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel | Verkauf | Selling | Kommunikation | Communication |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010463616