The role of marketing in creating shareholder value : implications for strategy decisions
David Walters and Michael Halliday
| Year of publication: |
1995
|
|---|---|
| Authors: | Walters, David ; Halliday, Michael |
| Publisher: |
Sydney, NSW : Macquarie Univ., Dep. of Economics |
| Series: | Macquarie economics research papers. - Sydney, NSW : Macquarie Univ., Dep. of Economics. - Vol. 12/95 |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 1-86408-126-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004323439