The role of marketing research in public policy decision making
Year of publication: |
1974
|
---|---|
Authors: | Wilkie, William L. ; Gardner, David M. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 38.1974, 1, p. 38-47
|
Subject: | Marktforschung | Wettbewerb | Verbraucher | Vereinigte Staaten |
-
Westing, John Howard, (1975)
-
Managerial analysis in marketing
Sturdivant, Frederick D., (1970)
-
Readings : marketing and society
Gist, Ronald R., (1971)
- More ...
-
Jung, Kwon, (1996)
-
Strategic models at the business level: Toward an integrative contingency approach
Kim, Jin H., (1990)
-
Marketing theory : evolution and evaluation
Sheth, Jagdish N., (1988)
- More ...