The role of metaperception on the effectiveness of referral reward programs
Year of publication: |
2013
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Authors: | Wirtz, Jochen ; Orsingher, Chiara ; Chew, Patricia ; Tambyah, Siok Kuan |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 16.2013, 1, p. 82-98
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Subject: | referral reward program | incentivized recommendation | word of mouth | tie strength | metaperception | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | USA | United States | Anreiz | Incentives | Virales Marketing | Viral marketing |
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