The role of mobile value and trust as drivers of purchase intentions in m-servicescape
Year of publication: |
2022
|
---|---|
Authors: | Zhani, Najlae ; Mouri, Nacef ; Ahmed, Tariq |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-11
|
Subject: | m-servicescape | Mobile servicescape | Mobile value | Purchase intentions | Trust | UTAUT | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Mobilkommunikation | Mobile communications |
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