The role of motivational factors for determining attitude towards eWOM in social media context
Year of publication: |
2020
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Authors: | Bilal, Muhammad ; Zeng, Jianqiu ; Akram, Umair ; Tanveer, Yasir ; Sohaib, Muhammad ; Raza, Muhammad Ahsan Ali |
Published in: |
International journal of enterprise information systems : an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-1115, ZDB-ID 2414367-4. - Vol. 16.2020, 2, p. 73-91
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Subject: | Electronic Word of Mouth Communication | EWOM | Personal Interactivity | Social Media | Social Support | Website Quality | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Website |
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