Negative consequences of storytelling in native advertising
Jamie L. Grigsby & Hillary N. Mellema
| Year of publication: |
2020
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|---|---|
| Authors: | Grisby, Jamie L. ; Mellema, Hillary N. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 52.2020, p. 61-78
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| Subject: | Native advertising | Social media marketing | Storytelling | Attitudes | Online-Marketing | Internet marketing | Narrative Methode | Narrative method | Werbung | Advertising | Social Web | Social web | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2020.03.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012432762