The Role of Opinion Leadership in Social Media Marketing Technology Adoption Process
Year of publication: |
2020
|
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Authors: | Winarko, Hilarius Bambang |
Other Persons: | Sihabudin, Ahmad (contributor) ; Dua, Mikhael (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Innovationsdiffusion | Innovation diffusion | Social Web | Social web | Online-Marketing | Internet marketing | Öffentliche Meinung | Public opinion |
Extent: | 1 Online-Ressource (13 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Winarko, H.B., Sihabudin, A., & Dua, M. (2020). The Role of Opinion Leadership in Social Media Marketing Technology Adoption Process. International Journal of Advanced Science and Technology, 29 (5), 11510-11522 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 3, 2020 erstellt |
Classification: | M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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