The role of perceived external prestige in predicting customer-oriented citizenship behaviors
Year of publication: |
2013
|
---|---|
Authors: | Kang, Dae-seok ; Bartlett, Kenneth R. |
Published in: |
Human resource development quarterly. - Malden, Mass. [u.a.] : Wiley, ISSN 1044-8004, ZDB-ID 1089081-6. - Vol. 24.2013, 3, p. 285-312
|
Subject: | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Arbeitsverhalten | Work behaviour | Personalentwicklung | Human resource development | Hotellerie | Hotel industry | Südkorea | South Korea |
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