Downscale extensions : consumer evaluation and feedback effects
Year of publication: |
2013
|
---|---|
Authors: | Dall'Olmo Riley, Francesca ; Pina, José M. ; Bravo, Rafael |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 2, p. 196-206
|
Subject: | Luxusgüter | Luxury goods | Markenimage | Brand image | Kommunikation | Communication | Produktentwicklung | New product development | Markentransfer | Brand extension |
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