The role of product involvement in advertising message perception and believeability
Year of publication: |
2006
|
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Authors: | Müller, Barbara |
Published in: |
International advertising and communication : current insights and empirical findings. - Wiesbaden : Deutscher Universitäts-Verlag, ISBN 3-8350-0455-7. - 2006, p. 3-22
|
Subject: | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | USA | United States |
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