The role of product type and country-of-origin in decisions about choice of endorser ethnicity in advertising
Year of publication: |
2006
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Authors: | Ryu, Gangseog ; Park, Jongchul ; Feick, Lawrence |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 23.2006, 6, p. 487-514
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