The Role of Product Type and Foreign Brand Names in Bicultural’s Purchasing Intentions
Year of publication: |
2011
|
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Authors: | Moriuchi, Emi ; Jackson, Paul R. |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin |
Extent: | 1 Online-Ressource (38 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 29, 2011 erstellt |
Other identifiers: | 10.2139/ssrn.1862683 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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