The role of purchase decision involvement in a special event
Year of publication: |
2012
|
---|---|
Authors: | Bojanic, David C. ; Warnick, Rodney B. |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 51.2012, 3, p. 357-366
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Subject: | Veranstaltung | Event | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Kundenzufriedenheit | Customer satisfaction | Event-Marketing | Event marketing | USA | United States | 2008 |
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