The Role of Purchase Decision Involvement in a Special Event
| Year of publication: |
2012
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|---|---|
| Authors: | Bojanic, David C. ; Warnick, Rodney B. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 8643775. - Vol. 51.2012, 3, p. 357-367
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