The role of reference prices in the lodging industry : the moderating effect of an individual's psychological state
Choongbeom Choi, Sungwoo Choi and Anna S. Mattila
| Year of publication: |
2019
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|---|---|
| Authors: | Choi, Choongbeom ; Choi, Sungwoo ; Mattila, Anna S. |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 36.2019, 4, p. 511-520
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| Subject: | behavioral pricing | conditional process analysis | experimental design | external reference price | Internal reference price | price judgment | price presentation | sense of power | tourism marketing | willingness to book | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Experiment | Preis | Price | Hotellerie | Hotel industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2019.1583626 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179430