The role of regulatory fit on the attraction effect
Year of publication: |
2011
|
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Authors: | Chatterjee, Subimal ; Roy, Rajat ; Malshe, Ashwin Vinod |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 4, p. 473-481
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Subject: | Konsumentenverhalten | Consumer behaviour |
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