The role of sales representatives in cross-cultural business-to-business relationships
Flora F. Gu, Jeff Jianfeng Wang, Danny T. Wang
| Year of publication: |
2019
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|---|---|
| Authors: | Gu, Flora Fang ; Wang, Jeff Jianfeng ; Wang, Danny T. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 78.2019, p. 227-238
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| Subject: | Relationship marketing | International marketing | Exporting | Sales representatives | Trust | Cultural distance | Export | Internationales Marketing | Beziehungsmarketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Vertrauen | Confidence | Interkulturelles Management | Cross-cultural management | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2016.10.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012026183