The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company
Year of publication: |
2009
|
---|---|
Authors: | Currás-Pérez, Rafael ; Bigné-Alcañiz, Enrique ; Alvarado-Herrera, Alejandro |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 89.2009, 4, p. 547-564
|
Publisher: |
Springer |
Subject: | social responsibility | identification | brand attractiveness | brand coherence | brand distinctiveness | brand prestige | brand attitude | purchase intention |
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