The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football
Year of publication: |
2013
|
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Authors: | Biscaia, Rui ; Correia, Abel ; Yoshida, Masayuki |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 14.2012/13, 4, p. 301-325
|
Subject: | service quality | price | satisfaction behavioural intention | sporting events football | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Fußball | Football | Profisport | Professional sports | Preismanagement | Pricing strategy | Sportveranstaltung | Sport event | Sport | Sports |
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