The role of social media as a distribution channel for promoting pricing strategies
Year of publication: |
2019
|
---|---|
Authors: | Ampountolas, Apostolos ; Shaw, Gareth ; James, Simon R. |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 2.2019, 1, p. 75-91
|
Subject: | Distribution channels | Social media | Willingness-to-pay | Revenue management | Dynamic pricing | Cost-plus pricing | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Social Web | Social web | Revenue-Management | Online-Marketing | Internet marketing |
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