The role of social media data in operations and production management
Year of publication: |
1-15 September 2017
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Authors: | Chan, Hing Kai ; Lacka, Ewelina ; Yee, Rachel W. Y. ; Lim, Ming K. |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 55.2017, 17/18 (1/15.9.), p. 5027-5036
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Subject: | social media | operations management | content analysis | cluster analysis | Social Web | Social web | Online-Marketing | Internet marketing | Prozessmanagement | Business process management | Produktionswirtschaft | Production management | Clusteranalyse | Cluster analysis |
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