The role of strategic alliances in high-technology new product development
Masaaki Kotabe and K. Scott Swan
| Year of publication: |
2006
|
|---|---|
| Authors: | Kotabe, Masaaki ; Swan, K. Scott |
| Published in: |
International marketing ; Vol. IV. - London [u.a.] : SAGE. - 2006, p. 124-145
|
| Subject: | Strategische Allianz | Strategic alliance | Hochtechnologie | High technology | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003410939