The role of strategic orientation in strategic alliance formation and outcome
Year of publication: |
2011
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Authors: | Hynes, Niki |
Published in: |
Behavioral perspectives on strategic alliances. - Charlotte, NC : Information Age Publ., ISBN 978-1-61735-538-7. - 2011, p. 251-276
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Subject: | Strategische Allianz | Strategic alliance | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance | Technologie | Technology | Marketingmanagement | Marketing management |
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