The role of style versus fashion orientation on sustainable apparel consumption
Shipra Gupta, Wencke Gwozdz, and James Gentry
| Year of publication: |
2019
|
|---|---|
| Authors: | Gupta, Shipra ; Gwozdz, Wencke ; Gentry, James W. |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 39.2019, 2, p. 188-207
|
| Subject: | style orientation | fashion orientation | materialism | hedonism | individualism | sustainable apparel consumption | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Bekleidung | Clothing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146719835283 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012009295