The role of systematic international market selection on small firms' export performance
Year of publication: |
2006
|
---|---|
Authors: | Brouthers, Lance E. ; Nakos, George |
Published in: |
International marketing ; Vol. II. - London [u.a.] : SAGE. - 2006, p. 223-242
|
Subject: | Export | Internationales Marketing | International marketing | Unternehmenserfolg | Firm performance | USA | United States | KMU | SME | Internationale Marktsegmentierung | International market segmentation |
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