The role of transcreation in corporate communication : a case study in the US healthcare sector
Year of publication: |
2021
|
---|---|
Authors: | Díaz-Millón, Mar |
Published in: |
Innovative perspectives on corporate communication in the global world. - Hershey, PA : IGI Global, ISBN 978-1-7998-6799-9. - 2021, p. 159-176
|
Subject: | Gesundheitswesen | Health care system | Marketingmanagement | Marketing management | Website | Linguistik | Linguistics | USA | United States |
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