The Role of TV Commercial Visuals in Forming Memorable and Impressive Destination Images
Year of publication: |
2011
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Authors: | Pan, Steve |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 8643775. - Vol. 50.2011, 2, p. 171-186
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