The role of unexpected market events in market creation strategies
Year of publication: |
2008
|
---|---|
Authors: | Troilo, Gabriele ; Vicari, Salvio |
Published in: |
Strategic market creation : a new perspective on marketing and innovation management. - Chichester [u.a.] : Wiley, ISBN 978-0-470-72509-2. - 2008, p. 187-209
|
Subject: | Innovation | Marketingmanagement | Marketing management |
-
Gwanyebit Kehbila, Anderson, (2021)
-
Liu, Jiahua, (2024)
-
The relationship between the innovation orientation and organizations' performance in Romania
Ionescu, Adrian, (2015)
- More ...
-
Prezzi e competitività dell'industria italiana
Vicari, Salvio, (2005)
-
DeLuca, Luigi M., (2010)
-
Cillo, Paola, (2007)
- More ...