The role of value co-creation on brand image : a conceptual framework for the market performance of SMEs in Malaysia
Pravina Jayapal, Azizah Omar
| Year of publication: |
[2017]
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|---|---|
| Authors: | Pravina Jayapal ; Azizah Omar |
| Published in: |
Handbook of research on small and medium enterprises in developing countries. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-2165-5. - 2017, p. 185-207
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| Subject: | Malaysia | KMU | SME | Markenimage | Brand image | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011626132