The role of video marketing in the modern business environment : a view of top management of SMEs
Tanja Sedej
| Year of publication: |
2019
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|---|---|
| Authors: | Sedej, Tanja |
| Published in: |
Journal for international business and entrepreneurship development : JIBED. - Genève [u.a.] : Inderscience Enterprises, ISSN 1747-6763, ZDB-ID 2447683-3. - Vol. 12.2019, 1, p. 37-48
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| Subject: | modern business environment | video marketing | marketing communication | digital trends | video communication | brand empowerment | KMU | SME | Marketingmanagement | Marketing management | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JIBED.2019.103388 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287195