The role of well-being in consumer's responses to personalized advertising on social media
Year of publication: |
2024
|
---|---|
Authors: | De Keyzer, Freya ; Buzeta, Cristian ; Lopes, Ana Isabel |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 6, p. 1206-1222
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Subject: | perceived creepiness | perceived relevance | personalized advertising | social media | well-being | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects |
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