The role of wholesale brands for buyer loyalty : a transaction cost perspective
Year of publication: |
2008
|
---|---|
Authors: | Kenning, Peter ; Brock, Christian ; Grzeskowiak, Stephan ; Ahlert, Martin |
Published in: |
Impulse für die Markenforschung und Markenführung. - Wiesbaden : Gabler, ISBN 978-3-8349-1046-2. - 2008, p. 209-226
|
Subject: | Handelsmarketing | Retail marketing | Handelsmarke | Store brand | Vertriebsweg | Distribution channel | Transaktionskosten | Transaction costs |
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