The role of wholesale brands for buyer loyalty : a transaction cost perspective
Year of publication: |
2011
|
---|---|
Authors: | Kenning, Peter ; Grzeskowiak, Stephan ; Brock, Christian ; Ahlert, Martin |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 3, p. 162-170
|
Subject: | Großhandel | Wholesale trade | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing | Transaktionskosten | Transaction costs |
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