When Brand Personality Matters : The Moderating Role of Attachment Styles
Year of publication: |
2012
|
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Authors: | Swaminathan, Vanitha ; Stilley, Karen ; Ahluwalia, Rohini |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
Extent: | 1 Online-Ressource (18 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research, Vol. 35, No. 6, pp. 985-1002, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 6, 2012 erstellt |
Classification: | M37 - Advertising ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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