The role of perceived usefulness and perceived ease-of-use toward satisfaction and trust which influence computer consumers' loyalty in China
Year of publication: |
2021
|
---|---|
Authors: | Wilson, Nicholas ; Keni, Keni ; Tan, Pauline Henriette Pattyranie |
Published in: |
Gadjah Mada international journal of business. - Yogyakarta, Indonesia : Faculty of Economics and Business, ISSN 1411-1128, ZDB-ID 2947129-1. - Vol. 23.2021, 3, p. 262-294
|
Subject: | China Computer Industry | Customer Loyalty | Customer Satisfaction | Perceived Usefulness | Perceived Ease of Use | Trust | Kundenzufriedenheit | Customer satisfaction | China | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence |
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